WARNING: CONTAINS PROFANITY
Language and psychology go hand in hand, especially in marketing.
The other day I picked up the travel version of a popular board game. Let’s take a look at the the picture on the front of the box:
All nice words, nice and pleasant: cruise, train, friends, relax. There, that last one: relax. Playing this game can be anything but relaxing; fun, I’ll grant you that, but not relaxing. Arguments as to whether words exist, name calling, you get the idea.
This is a more likely scenario: